Practise Studio Practise Information

PSP is a creative office with a healthy handle on full-flavour art direction, creative content, spatial and object design. An anti-agency which meets religiously over food, saddles up resourcefully and communicates potently. Each PSP project (for clients, friend or faux) is earmarked with skippy whit, a devotion to lost industrial trades, overlooked materials and a use of tactile processes. Their clients include Adidas, Freitag, VICE AU and Birkenstock. Their work has been featured on It's Nice That, Lucky Peach, PAPER magazine and VICE Creators Project as well as published in magazines such as IDEA magazine (JP), The Age Epicure (AUS), Popeye Magazine (JP), NYMag (USA) and GQ Magazine (IND). Their work has been sold in institutions such as Collette (FR), Tate Modern (UK), Printed Matter (USA), Third Draw Down (AUS), ACMI (AUS), T-Site (JP). Project types Art direction Creative content production Project co-ordination Design Temporary architecture Project partners Adidas Assemble Papers BBE Birkenstock Captain Morgan CHAMP Magazine COCO and MAXIMILIAN Freitag Fringe Festival Melbourne Good Sport Magazine Honey Fingers Hotel Hotel Hunted + Gathered Foot Locker i-D It's Nice That Long Prawn LON Gallery Lucky Peach Luna Park Mathery Studio Medibank Melbourne Design Week MPavilion Munchies National Gallery of Victoria Never Now Otis Armada Open House Melbourne Pidapipó Gelateria Pitch Festival Sample Brew Sleeping Duck Spring 1883 Sugar Prawn Vice