Practice Information

We’re experts in brand-building. Founded by independent brand-builder Michelle Mattar, Practice is a creative firm designing category-defining brands from end to end. Our brand-building process is holistic, encompassing everything it takes to launch a market-ready brand, or rebrand, from start to finish. Through our unique partnership model, we partner with first-time founders and established leaders alike, serving as their in-house creative team to bring their visions to life. We intentionally take on only a few clients each year, allowing us to work closely with each one, prioritize quality over speed, and act as your creative thought partner through every step of the process.