We are a health benefits provider that advocates for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to improve their health and vitality.
We make healthcare simple, accessible and affordable for you and your business. We believe in a future where everyone can access and afford the healthcare they need.
Our simple solutions are an alternative to costly private medical insurance. We focus on the most common health and dental issues, plus 24/7 access to experts. Our members can check symptoms, book treatment, and claim money back – all with a few taps of our easy-to-use app. No referrals. No long waits.
We’ve been helping people access quality healthcare for over 150 years – even before the NHS. We’ve grown to meet today’s needs, easing the pressure on the NHS and helping where it struggles to support quickly.
Healthy communities make healthy people. With over 2.5 million members and 12,000 business relationships, we’re proud to be a force for good. We’re the first UK health insurer to earn B Corp status, recognising our social and environmental impact. And we donate at least £1 million to charity each year. We work with the government to reduce excessive tax burdens on health benefits. We have no shareholders, and we donate at least £1 million to charity each year. We believe in a future where everyone can access and afford the healthcare they need.
With origins from 1901 WPA (Western Provident Association) has grown into one of Britain’s most trusted health insurers.
Our singular mission is to ensure our members have access to the very best healthcare available.
We deliver personalised, award-winning insurance solutions for individuals, families, and businesses of all sizes, blending human expertise and digital innovation.
Recognised as the UK’s top private health insurer - #1 in Fairer Finance’s PMI Index (Spring 2025) and the Which? Best Private Health Insurance Survey (2023 – 2025), whilst being consistently rated "Excellent" by our members on Trustpilot.
We’re proud to be there when people need us most.
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