PRactical ADvantage Communications Information

PRactical ADvantage Communications is a student-run public relations and advertising agency at the Irvine Campus of California State University, Fullerton. It was developed in 2011 as a collaboration between communication students and faculty and functions in conjunction with the capstone public relations course, COMM 464 'Public Relations Management' and the advertising course, COMM 451C 'Advertising Campaigns'. The purpose of the agency is to offer students hands-on experience in a real-world setting, with the support from faculty advisors. PRactical ADvantage Communications provides the opportunity for students to develop and implement advertising and public relations campaigns for local profit and non-profit businesses and organizations, as well as for department programs and student organizations at CSUF.