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Money and financial issues are the leading causes of anxiety in the UK and USA, with 54% of Britons and 71% of Americans reporting them as sources of significant stress. More troubling, the decisions that individuals make tend to contribute to, not to relieve this anxiety. The PoundWise team’s goal is to use its experience in finance, technology, and data science to build a solution that makes individuals aware of the effects of their financial decisions and that personalizes these outcomes.

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