Potomac Consulting Ltd Information

Potomac Consulting Ltd was formed with the aim of getting to the heart of the matter, not just any matter but those things that really matter in a businesses and its use of technology. Business is about risk and the best way to deploy its resources to get the best result, usually measured in terms of a financial measure such as growth or profitability. Technology is the great enabler however it can also be the great disabler if not architected, deployed, managed, secured and maintained cost effectively and used as a tool to innovate and achieve greater strategic gains. Today we have a plethora of technology solutions available, the technology landscape has matured to a point where stability and availability is expected while all the time continuing to innovate and expand at exponential levels. Every company from the smallest to the largest has a burgeoning choice of vendors, solutions, issues, problems, opportunities and risks to manage when it comes to how to apply, deliver and develop technology solutions internally and as products to its marketplace. However, as the levels of technology spending continue to increase, the skills available become more expensive due to the increased demand and shorter supply, projects continue to fail, users complain that they have better technology in the home than in the workplace and customers become more educated in their use of technology, their buying behavior changes and their demands increase. What then happens when new technology is introduced, deployed, utilized and the results are not as expected or worse, when you don’t know what you don’t know and therefore miss the opportunity, fail to realize a benefit, lose out to the competition, lose valuable data and reputation because nobody had the time to understand the impact of change, the privacy and security issues, the risks and the opportunities available from getting to the heart of the matter.