Potencia Solutions Information

We are a boutique marketing agency, whose mission is to help HRTech businesses deliver on their growth potential. We work hand-in-hand with you to create a focused, appropriate marketing strategy that will help you attract and retain customers. 20+ years working with a range of HR SaaS businesses across rewards & benefits, HRIS, financial wellbeing, culture and employee engagement, and employment law. By adopting a continuous cycle of understanding your customers, nurturing their interest and converting it into sales opportunities, we aim to meet both the needs of your customers and your business. With 20 years of working in both large established as well as small companies, our experience includes enabling a small start-up business to become one of the fastest growing, most profitable businesses in the UK, whilst acquiring the world’s leading brands as clients across 70 countries, and attracting two private equity investments. Our clients are small to medium sized companies operating in the business to business sector, who have either no or limited internal marketing resource. Our clients are often in the technology sector or involved in selling solutions into the human resources teams of corporations.