Potca Digital Information

Potca Digital is a research-led digital product company founded by Sanja Radic and Mia Biberovic. We build and validate digital products around real human needs, combining research, product thinking, technology and domain expertise. “Potka” means weft: the thread woven through the warp to create fabric. We liked the metaphor for technology too: individual strands of research, code, design and human experience becoming something useful when they are woven together. Our first product is Goblinaut, a digital support tool for neurodivergent children and young people.