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We believe that every child with the desire and passion for going to college should be able to do so. These beliefs form our organization's heart and soul and reflect the core philosophy of Debbie Goldstein, founder of Savvy College Funding Solutions. Our philosophy is founded on the principle that there is a 'right college' for your student. The basis for selecting that college should not rely solely on college rankings, 'hotlists' or popularity. Our approach involves researching your student’’ interests, strengths, unique attributes, and talents and matching them to the right college. We don't believe in merely focusing on only the top, highly competitive colleges. We use a holistic approach that offers our students more options and personal choices. We strive to help our students find the "right fit" and the right budget for their parents. Our college search process considers the cost of college and encourages families to place a payment plan for all four years of college. Rather than 'waiting to see' what the college’s "award" letters offer, we believe in discussing the full college financial costs from the very beginning as we start college selection processes - ensuring there are no surprises at the end! Since 2011, we have helped students gain acceptance at many of the most highly selective colleges and universities in the U.S. However, we never make guarantees for approval into a university or on the financial aid package offered. With our support and guidance, parents and students navigate the college admissions process with less anxiety and peace of mind knowing that they are fully prepared throughout the process. Together, we debunk all the myths surrounding the complex college admissions and financial aid process and position each student in the best way to pay the least amount of money for college.

College Funding of America (CFA) was founded by Mr. Lynn B. Keefer. With over three decades of domestic and international experience, Mr. Keefer, a published author, has become a sought-after dynamic speaker, conference leader, lecturer, guide, coach, and consultant to thousands of families and companies. His expertise in industry and economic trends, business, and technology surfaces in subject matters that impact the lives of his audience. I founded CFA because I’ve witnessed first-hand the issues that families are dealing with related to college admissions and funding, said Mr. Keefer. In this age of uncertainty, the college applications and admissions process has become more complex, families seem to be less able to help their children with the rising costs of college, families do not have all of the skills or the time to manage the process, and student debt has become a major burden for graduates even if they can find a paid position in their career field. These changes are becoming closer to the norm rather than the exception. I knew there had to be a way to help students and parents to harness this change and get control of their future. CFA brings together a team of nationally recognized experts to address every facet and step in the college preparation, application, admissions, and funding systems. In combination with our strategic partners, we have a staff of college admission professionals, personal coaches and counselors for parents and students, financial aid analysts, experts in college loan programs, financial advisors, CPA’s, and attorneys – All of these can be made available to families as their own personal and private resource.