Positive Grid Competitors

We help media visionaries create art that colors our perceptions and enriches our culture. We make innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate and enlighten the world. We believe in our artists. We believe in our industry leaders. And we believe in the future of entertainment. We have a rich, 30-year history of powering media and entertainment. But we know our history doesn’t determine our future, so we are always evolving, committed to making good better and better best. We make many products, but we only do one thing: maximize the mediums of amazing makers. At Avid, every minute, of every day, we are powering greater creators.

Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.

Founded in 1958 by recording pioneer Bill Putnam Sr., and refounded in 1999 by Bill Putnam Jr., Universal Audio is best known for its classic, hand-built analog hardware, award-winning line of Apollo audio interfaces, and advanced UAD Digital Signal Processing technology for recording, mixing, and mastering audio. Headquartered in Scotts Valley, California, with offices in Los Angeles, Colorado, and Amsterdam, UA is focused on merging the best of vintage analog and modern digital technology. With its rich recording heritage, UA has been “Setting the tone since 1958.”