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Positioning Lab builds systems that help businesses capture, respond to, and convert more leads. Most companies don’t have a lead problem — they have a conversion problem. Leads come in, but response is slow, follow-up is inconsistent, and opportunities disappear before anyone takes action. That’s lost revenue. We fix that by designing and implementing practical systems around: • Lead capture (landing pages, forms, funnels) • Instant response (SMS, email, AI-assisted workflows) • Automated follow-up • Backend systems and integrations The goal is simple: help businesses turn more of their existing traffic into booked calls and customers. With over 20 years of experience building software, automation systems, and digital products, Positioning Lab focuses on execution — not theory, not fluff, and not bloated agency processes. We work with a small number of clients on a contract basis to build systems that actually get used and produce measurable results. If your business is getting leads but not converting as many as it should, we can help.

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Matthew Payne is the Co-Founder of Positioning Lab.

3 people are employed at Positioning Lab.

Positioning Lab is based in Santa Monica, California.

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