POPULAR Singapore Information

Since 1924 — The POPULAR Way (大众书局) A Brand for the People, A Symbol of Trust and Loyalty 以众为本，诚信象征 Singapore’s book industry has a history of over a century, and POPULAR has been a key part of it. From its humble beginnings in 1924, POPULAR has pursued a vision of promoting education and knowledge while staying true to its roots in Chinese culture and language. In doing so, it met the community’s high demand for learning resources and fostered cultural growth. For 100 years, POPULAR Singapore has been a trusted partner to educators, parents, students, and working professionals nationwide. We are deeply grateful to our loyal customers and shoppers, whose unwavering support has shaped our journey of excellence and dedication. Their trust has enabled us to grow into one of the nation’s most influential brands. This milestone stands as a testament to our steadfast commitment to fostering a culture of reading and learning, championing the power of stories — especially local literary works — and upholding the responsibilities and values of a trusted provider of educational materials. Today, POPULAR is an iconic brand recognized by Singaporeans and people around the world. It has grown into a diversified cultural and educational enterprise, with businesses spanning Retail, Publishing, Education, e-Learning, e-Commerce, and Procurement. Our vision goes beyond being a retailer and publisher — we aim to provide a comprehensive range of education services and establish POPULAR as Asia’s trusted premium education brand.