POPULA Information

Let us tell you a short story... The idea for POPULA started during our time at Meta & Google, where we consistently met with brands who told us that they didn't have a partner that could deliver brand advertising for them where their audience spend most of their time now - on social and mobile. Big agencies did TV well and social media agencies did influencer content well but no one partner truly understood how to make their brand work in mobile. Mobile is THE device now, it’s too important not to get right. We spend more time there than anywhere and yet most brands aren't getting the full benefits of a mobile-first marketing approach. It's true that mobile can expand to work in every channel, but TV-first advertising doesn't compress well into mobile. So we decided to change this by marrying the expectations of your audience and the capabilities of the device, with the needs of your brand. We've built an agency that clients told us they were desperate for but didn't exist. A full-service creative agency that has been made for the mobile age. We are POPULA - At the centre of attention.