Poptup Information

Poptup helps FMCG brands get discovered, experienced and bought in retail. We are building a new retail media platform that connects digital media, consumer engagement, automated product trial, feedback and purchase follow-through within one measurable campaign journey. Through Poptup Media Units, shoppers can see a brand campaign in-store, engage through the Poptup app, access the advertised product to try, share feedback once they have experienced it, and receive a relevant purchase incentive or route to buy. For brands, Poptup moves retail media beyond awareness into measurable product experience — helping advertisers understand who engaged, what shoppers thought, whether they would buy, what influenced that decision and what action they took next. For retailers and retail media networks, Poptup creates a new in-store media format that can unlock investment from retail media, experiential, product trial, shopper marketing, consumer insight, promotions, innovation and emerging-brand budgets. Poptup is also designed to create a new route into grocery for digitally native and challenger FMCG brands, allowing them to engage real retail shoppers, generate product and purchase-intent insight, and build evidence to support their retail growth journey. The sample is not the campaign. It is the physical response to the media. Our model connects: Media → Engagement → Product Experience → Feedback → Purchase Intent → Purchase Action Poptup sits at the intersection of retail media, enhanced DOOH, product experience, consumer insight and commerce — building the infrastructure that helps turn retail awareness into measurable shopper action.