Our story begins in 2000 in a small shop front in Armadale, Victoria, where the founder of seed was inspired by the need for a one of a kind and compelling shopping experience that made children and their parents feel connected through great design. 18 years later, Seed is one of the most widely recognised Australian retailers of modern fashion and accessories.
With apparel, jewellery and footwear added to the treasury of product, Seed remains a bastion of style and substance that effortlessly withstands the test of time. Monthly collections are comprised of high quality and beautifully designed product for newborns to children aged 10, a teen collection for girls aged 8-16 years and for women of every age.
We pride ourselves in creating stores worthy of discussion. An aesthetic you aspire to, but that also inspires. Seed Heritage has ventured from its Australian roots towards Asia & New Zealand where there are currently 13 Seed Heritage stores with growing plans for expansion. Today the business includes over 280 retail stores globally and an online store of unimaginable experience.
Feel at home, take the time and journey through our Seed Heritage.
If you wish to be part of the journey go to www.seedheritage.com/careers to apply for a role with us.
Mini Rodini was founded in 2006 by artist Cassandra Rhodin and is today one of Sweden's fastest growing brands for sustainable children's clothing. Since the start, we have been guided by a strong environmental commitment and want to offer the customer the best available on the market, without compromising on either sustainability, quality, design or working conditions in the production countries.
With one own store in Sweden, one store in London, our own webshop, 350 global retailers and 330,000 followers on Instagram, we have built a strong brand with a loyal customer base worldwide.