Popcorn Information

We are Popcorn. An independent, award-winning creative comms agency that earns attention. Through PR, social & search we curate culturally fluent creative campaigns, rooted in human truth, that earn attention, optimise trust and deliver measurable and lasting impact. A team of expert storytellers, strategists and cultural connectors, we prioritise outcomes over output, earning attention across a breath of sectors and representing household names including Panasonic, Babybel, Boursin, THORPE PARK and Butlin’s. Our earned attention model focuses on understanding what is culturally changing and why, where consumer attention is moving and how creativity can ensure brands remain culturally relevant, credible in the AI era and genuinely meaningful to audiences. Our Impact Index™ measurement framework demonstrates how we smartly and sharply measure the earned attention and impact of our commercially focused campaigns. We provide integrated expertise across the full earned comms spectrum including PR, Social, Experiential, Design and our recently launched GEO-metrics™, a proprietary service designed to help brands understand, optimise and measure how they perform across AI-powered search engines. Our inclusive, inspiring culture is reflective of our commitment to foster a diverse and inclusive workplace where everyone feels valued & respected, and where everyone can thrive. We have proudly won over 30 industry awards including the CIPR Outstanding Agency of the Year and awarded the Sunday Time’s ‘Best Place to Work for Women’ top spotlight award out of 70,000 businesses and recognised as one of the ‘Best Places to Work’.