POP Tracker (POPT) is the leading supplier of 3rd party proof of performance solutions to the Out of Home industry. POPT is integrated into the vendor supply chain to deliver campaign visibility through development, production, distribution, installation and posting. Data can be captured using the POPT mobile app or supplied to the platform via API. Activity is tracked via a centralized, third party portal which results in greater accountability and drives efficiency for each member. The POPT platform offers the flexibility to function separately or be integrated into existing client workflows to guarantee information is available in the most convenient and efficient format. Reporting and campaign analysis improve performance and help maximize return on future media choices.
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The POP Tracker annual revenue was $6 million in 2026.
Ailin Olivera is the Senior VP, Client Services of POP Tracker.
1 people are employed at POP Tracker.
POP Tracker is based in Montclair, New Jersey.
The NAICS codes for POP Tracker are [541, 54, 54185, 541850, 5418].
The SIC codes for POP Tracker are [731, 73].