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Polyvinyl is an independent record label founded in the Midwest, 1996. We are a 100% independently owned and operated company. We’ve grown steadily and organically: our catalog consists of over 400 releases from more than 100 artists. We’re proud of our Midwest roots. Polyvinyl HQ is located in Champaign, Illinois with additional staff in San Francisco, New York, Austin and elsewhere across the country. Polyvinyl’s mission is to support passionate, independently minded artists in creating timeless work, growing their careers and reaching their highest potential. Polyvinyl works hand-in-hand in fair partnership with artists. We advocate for them, guide them, and allow artists to retain creative freedom and control. Polyvinyl maintains a creative, open workplace that nurtures and develops talented people who are fulfilled by supporting artists. We are always curious, learning, and willing to challenge our own assumptions. Polyvinyl embraces our humble beginnings and DIY ethos by being positive, kind, and welcoming. We strive for uniqueness, individuality and inclusivity in our staff and artist roster.

Polyvinyl Records Questions

The Polyvinyl Records annual revenue was $5.5 million in 2026.

Matt Lunsford is the President and Co-Founder of Polyvinyl Records.

17 people are employed at Polyvinyl Records.

Polyvinyl Records is based in Champaign, Illinois.

The NAICS codes for Polyvinyl Records are [51, 512, 5122].

The SIC codes for Polyvinyl Records are [36, 365].

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