Born Canadian, Point Zero emerges from the starting point of any adventure. Home to a wildly diverse climate with four distinct seasons and devastatingly cold winters, a Canadian’s wardrobe quintessentially adapts accordingly. Launched in 1979 by Maurice Benisti, Point Zero inspires from one’s man dream to create a collection for him and men alike, seeking trend-focused weather functional attire. By 1984, Point Zero was a household name in the Canadian men’s casual wear marketplace, most notably for its iconic outerwear. While Point Zero was enjoying immense success, Maurice met and married his clever and beautiful wife Nicole Benisti, with whom he continues to drive the business with today. Together, Maurice and Nicole expanded from men’s into women’s growing Point Zero into Canada’s leading fashion lifestyle brand with their uncanny ability to transform trends into practical fashions at attractive prices.
| Website | http://www.pointzero.ca |
| Revenue | $52.9 million |
| Employees | 174 (43 on RocketReach) |
| Founded | 1979 |
| Address | 1650 Chabanel Ouest, Montreal, Quebec H4N 3M8, CA |
| Phone | +1 514-384-0140 |
| Fax | (514) 384-0140 |
| Industry | Apparel and Fashion, Apparel & Accessories Retail, Retail |
| Keywords | Winter Apparel, Outdoor Clothing, Cold Weather Gear, Seasonal Clothing, Functional Clothing, High Performance Apparel, Insulated Jackets, Winter Boots, Durable Clothing, Canadian Fashion, Fleece Jackets, Parkas, Down Jackets, Winter Accessories |
| Competitors | Kohl's, AEO & Aerie Store, H&M, Banana Repulic, Forever 21, EXPRESS, Urban Outfitters Europe, ASOS.com, ZARA, American Apparel +44 more (view full list) |
| SIC | SIC Code 51 Companies, SIC Code 513 Companies |
| NAICS | NAICS Code 424 Companies, NAICS Code 42 Companies |
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Point Zero Questions
The Point Zero annual revenue was $52.9 million in 2026.
Steve Tabah is the Executive VP Retail | Senior Sales Director Wholesale of Point Zero.
43 people are employed at Point Zero.
Point Zero is based in Montreal, Quebec.
The NAICS codes for Point Zero are [424, 42].
The SIC codes for Point Zero are [51, 513].
Top Point Zero Employees
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13
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Guy Oiknine
Executive Vice President Global Sales at Point Zero
Montreal, QC, CA22 -
Gabriella Luciano
Senior technical fit technician at Point Zero
Montreal, QC, CA1 -
Lewel Castro
Accounts Payable Clerk at Point Zero
Montreal, QC, CA2 -
Gerardo A. Reyes
Creative Director – Pants and Denim at Point Zero
Montreal, QC, CA1 -
Rushit Patel
Software Developer at Point Zero
Ottawa, ON, CA1
