PODi Information

PODi. The Print on Demand Initiative, is a vendor neutral industry initiative with hundreds of member companies from around the world. Our goal is to drive demand for marketing applications powered by digital print and relevant direct marketing & help members build successful digital print businesses. PODi Institute was created in 2015 and exists to educate digital printing and marketing services providers about how to become leaders in their field. The courses are designed to meet the needs, schedules and budgets of business owners, sales people, and solutions architects. Graduates will have learned and practiced skills they need to compete and win in today’s changing marketplace. Join our discussion group at https://www.linkedin.com/groups/2418925 to keep up to date on upcoming webinars. PODi created this institute in response to a common industry challenge: People need better education in key areas but struggle with existing methods. Webinars aren’t deep enough. Conferences are too time-consuming and expensive. And, often, people require more personal assistance than self-paced online courses alone can provide. PODi members include marketing and print service providers, marketers who use digital print to boost their response, and leading vendors in the digital printing space. Membership gives them the tools to use digital printing, cross media and 1:1 direct marketing effectively and profitably. PODi is supported by Executive Members Esko, Franchise Services, and Xerox. It is managed by Caslon.