GrowthLab is a company that operates in the Professional Training & Coaching industry. It employs 6-10 people and has $1M-$5M of revenue. The company is headquartered in San Francisco, California.
Upward Growth is a health plan market advisory firm. We work with health tech vendors, investors, provider organizations, and management consultancies to build go-to-market strategy around how health plans actually buy, operate, and make decisions.
The firm is built on nearly 15 years of direct experience selling to health plans, including Medicare Advantage plans, national carriers, regional Medicaid MCOs, Blues plans, and commercial health plans.
Who we work with:
1. Health tech vendors with a product health plans need. We build the positioning, sales process, and market entry strategy to reach them, whether pre-revenue or scaling an existing book.
2. Investors evaluating how a company fits the payor landscape. We provide market diligence, competitive positioning analysis, and buyer-readiness assessments grounded in how health plans actually evaluate vendors.
3. Provider organizations building solutions that serve health plans. We help them understand the payor's perspective on their offering: what plans are looking for, how they evaluate it, and how to frame value in language that resonates with plan priorities.
4. Management consultancies advising clients in the payor market. We serve as a subject matter resource on health plan operations, buying behavior, and regulatory context so recommendations carry the depth clients expect.
Upward Growth also publishes a weekly newsletter on how health plans buy, operate, and make decisions, the CMS shifts reshaping the payer market, and the cross-LOB dynamics most people miss. It reaches over 7,000 health plan executives, health tech leaders, investors, and consultancies every Tuesday.
Subscribe to the weekly newsletter: https://upwardgrowth.substack.com/
Listen to our podcast: http://bit.ly/3QzpTKv
Contact Us: info@upwardgrowth.com