Plus-Plus Information

One shape. A world of color. We are Plus-Plus, a Danish toy company with a simple belief: creativity should have no limits. From our headquarters and factory in Holbæk, Denmark, we design and make our award-winning toys for children, families and creative minds around the world. Today, you can find Plus-Plus in more than 40 countries, and we have teams in Denmark, the UK and the US. What makes us different? Everything starts with just one simple shape. With Plus-Plus, you can build flat mosaics, colourful patterns, detailed 3D creations – or something completely new. There’s no right or wrong way to play. Build it, take it apart and start all over again. That’s the beauty of Plus-Plus. We believe in the power of open-ended play. Play that sparks imagination, builds concentration and fine motor skills, and gives both children and adults a chance to put down the screen and create something with their own hands. And we’re proud of where we come from. We produce Plus-Plus right here in Denmark, and we continue to invest in our factory, our people and new ways to inspire creativity. From a child’s very first BIG creation to seriously impressive builds by adult fans, we love seeing where one little shape can take you. Designed and made in Denmark. One shape. Endless ways to create. Plus-Plus® is a registered trademark. #plusplustoy #plusplus #plus-plus