Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries.
For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering).
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
Today’s best brands don’t just generate attention—they earn it, and they know how to convert it. We help brands connect emotionally and follow through commercially. We call it Full Volume Impact: work that creates relevance, builds preference, and drives action across culture, media, and commerce.
Brafton is what happens when a bunch of creative geniuses get their hands on killer marketing data and tech. Our goal: Simplify high-impact content marketing with Brafton’s platform, strategy and content creation services.
We've been at the forefront of content marketing since 2008, with offices in Boston, Chicago, San Francisco, London and Sydney. There’s nothing our global team of SEOs, social media mavens, wordsmiths, designers, developers, videographers and consultants can’t create:
Search Performance Briefs.
End-to-end inbound strategies.
Landing pages.
Blog posts.
eBooks.
White papers.
Infographics.
Press releases.
Videos & animations.
Newsletters, drips & other email content.
Web design, development and UX.
Much more.
Content marketing is our calling. We follow it to ROI for our customers.