Plugin Alliance Competitors

Avid is the power behind the content that touches virtually every person on the planet. Every word, every note, every frame, every day. Powering greater creators and trusted newsmakers, Avid enables everyone with a story to tell – from Emmy®, Grammy®, and Oscar® winners to rising talent. Built on a dynamic media intelligence surface, Avid tools support the full production lifecycle, from story assignment and editorial editing through archive and distribution. Avid understands professional media from the inside, combining human creativity with AI-driven orchestration so production moves faster, costs less, and allows organizations to see what their content is worth.

Waves is the world’s leading developer of professional audio plugins for music production, mixing, mastering, live sound, and post-production, over the past 30 years. Waves is the recipient of Technical Grammy® and Technology & Engineering Emmy® Awards in honor of its innovative software, which is used to create hit music recordings, major motion pictures and TV shows, and top-selling video games. Waves also offers licensable algorithms for consumer electronics to dramatically enhance audio performance in products by Dell, Google, Fitbit, Asus, and more.

For over 25 years, Native Instruments has been at the forefront of sonic innovation. Guided by our mission to inspire and enable creators to express themselves, we develop integrated audio hardware and software solutions for musicians, producers, engineers, and DJs of all genres and levels of experience.