Pleasing Competitors

Founded in 2000 in Amsterdam, Rituals is a global wellbeing brand and a brand for impact. We're not here to sell you beauty, we're here to make you feel good. As a Certified B Corp™, we are committed to creating positive impact for people and planet. We believe feeling good goes beyond beauty – true wellbeing comes from human connection, with each other and with nature. That belief is why we created 10% Profit for Impact, dedicating 10% of our annual net profit to causes that improve the wellbeing of people and planet. Because when we reconnect with (human) nature, we often rediscover calm, balance, and belonging. Today, Rituals has grown into a global brand, with 1,500+ boutiques and a presence in 112+ countries, as well as a growing footprint in travel retail, hospitality and wellbeing experiences. We create luxurious products for body and home, combining meaningful experiences with accessible moments of wellbeing. Our people are at the heart of Rituals. We are a diverse and international team united by a passion for our brand, our customers and our purpose. Discover our career opportunities and join us in making wellbeing an integral part of everyday life.

Here at Glossier, beauty is about you. From our formulas to packaging, playful shades to seriously-great skincare—Glossier was built to make beauty accessible and uncomplicated. Before we launched Glossier in 2014, we started as Into The Gloss. A beauty website and community devoted to sharing real information with real people, about really amazing products. It’s where we realized that beauty shouldn’t be built in a boardroom—it should be built by you. This ethos gave birth to our philosophy: Skin First. Makeup Second™. We prioritize skincare because we believe that healthy skin is the best foundation. We believe in thoughtful design and cultivating conversations. It’s at the core of everything we do—the starting point of all our makeup, skincare, bodycare, and fragrance products. At Glossier, beauty is about celebrating freedom of expression, individuality , and having fun. Our Skin First. Makeup Second™ approach ensures that every product supports your skin’s health, allowing your makeup to enhance rather than mask your natural beauty.

Makeup made to feel good in, without hiding what makes you unique. Available at Sephora, Ulta Beauty, Space NK, Blush Bar, and RareBeauty.com.