Pleasant Driving B.V. Information

Pleasant Driving Company is a technology start up in the field of human factors for automotive applications. The company innovates in the field of motion sickness and develops applications for detecting and avoiding motion sickness. The objective is to increase driving comfort and eliminated car motion sickness for drivers and passengers. Motivation for Pleasant Driving: 1. About 60% of all people have experienced car motion sickness, one way or another 2. Children are more likely to experience motion sickness 3. Car motion sickness usually starts within 10-20 minutes. 4.The driver has the least chance for getting motion sickness 5. In automated driving, the driver can get motion sick as well 6. Motion sickness increases potential of mistakes by people In automated driving situations, the driver will also become a passenger. In case the driver only feels 10% sick by the car motion, the concentration will be influenced directly and mistakes can occur. The influence on concentration by motion sickness impacts ability of human beings to react in (automated) driving or emergency situations. The pleasant driving innovations are: 1. Mobile phone application 2. Driving modus for automotive applications 3. Integrated application for active suspension or HMI systems The Pleasant Driving innovations can be used by consumers, OEM's and suppliers worldwide. The pleasant driving technology uses as input standard accelerometers in x, y and z-axis, the signal will be processed and a patented algorithm will calculate the nauseating factor for a human being. The system takes in account, age, gender, accumulation and habituation. The driver will be instructed how to act and will actively be trained to detect and prevent car sickness. For any inquiries please send your mail to: info@pleasantdriving.nl