PlayUp is a global, mobile based social and commercial platform with sport as it's underlying context. For fans, PlayUp is a mobile utility that allows them to engage with friends and content around live sports. Covering 50,000+ live games a year and providing instant messaging, private social networking and an unrivalled content depth (live scores, stats, radio, live streaming, news, video’s and user generated content), PlayUp is a leading mobile platform of it’s kind for fans. Commercially, the PlayUp mobile platform provides the capacity for 3rd parties to create, publish and commercialize (price and sell) content in absolute real time across mobile – globally. This open platform capability means that any 3rd party (from leagues, rights holders, content owners, clubs, players, journalist, photographers, developers, bloggers, fans, etc) can instantly create or publish content across all mobile platforms and critically, price and commercialize that content in real time. This capability is the most significant commercial pillar to emerge in the sport market since the advent of television and sport broadcast revenues. Since launching in October 2011 PlayUp has quickly cemented itself as a top 5 sports app across more than 80 countries worldwide. We'd like to hear from talented engineers looking for their next big challenge or anyone who sees an opportunity for our platform in their local market.
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The PlayUp annual revenue was $27.2 million in 2026.
Daniel Simic is the Founder and Chief Executive Officer of PlayUp.
5 people are employed at PlayUp.
PlayUp is based in Zetland, New South Wales.
The NAICS codes for PlayUp are [713, 71].
The SIC codes for PlayUp are [73, 79, 7993, 737, 799].