Playnet (formerly POClab) Information

Attribution infrastructure for interactive media powered by AI. One layer that connects engagement to outcomes across gaming, social, CTV, and commerce. Today’s systems are fragmented. Brands can track moments of engagement, but not how those moments lead to action or revenue. Playnet closes this gap by unifying cross channel behavior into a single attribution model. We measure how people play, engage, share, and convert across interactive environments. This gives brands the full picture from participation to purchase. Playnet evolved from POClab, where we built culture driven interactive experiences for global brands. That work revealed a simple truth. Engagement is everywhere. Measurement is not. Playnet solves this. Focus areas: • AI powered measurement • Attribution across gaming, social, CTV, and commerce • Cross channel behavioral analytics • Participation based attribution • Full funnel performance insights We make interactive engagement measurable.