PlayLite Information

PlayLite was a mobile app studio founded in 2010 to design, build and launch consumer iOS applications across entertainment and utility categories. Within two years, PlayLite released 13 applications on the App Store, generating 500,000+ downloads and millions of user sessions with no paid acquisition budget. Growth was driven organically through App Store Optimization, social media, app-discovery partnerships, cross-promotion, word of mouth, virality and daily user engagement initiatives.