Playground Information

Playground is redefining women’s sexual health and intimate wellness within the fast-growing $577B intimate-care market. Founded by seasoned beauty and wellness executives and multi-award-winning artist Christina Aguilera, Playground is a category-defining business grounded in OB/GYN-developed formulations, proprietary manufacturing, and a culturally resonant, 14x award-winning brand. In just three years, Playground is available in 350+ retail doors—including Target and Revolve—with major retail expansion coming in 2026. Playground is accelerating its vision to lead intimate healthcare with clinically-driven solutions that reflect the real needs of women across every life stage. As stigma fades and demand accelerates, we are building the category’s most trusted brand—rooted in science, credibility, and cultural relevance. With innovative formulations, expert-led product development, and highly engaged consumer and clinician communities, Playground is becoming the platform women rely on for their most personal, everyday intimate-care needs.