Play&go experience Competitors

Melissa & Doug Purposeful Play & Discovery From classic wooden and developmental toys to pretend play, puzzles, and arts & crafts, Melissa & Doug products inspire the kind of kid-powered, purposeful play that builds the skills and confidence for children to thrive. Because the way kids play today shapes who they will become tomorrow. Recognized by parents as the #1 preschool brand for wooden and sustainable toys,* Melissa & Doug is committed to its vision of making timeless, sustainable toys for a thriving and inclusive world. Melissa & Doug is a wholly owned subsidiary of Spin Master Corp. (TSX: TOY), a leading global children's entertainment company. *Source: Leger 360 Claims Research, March 2026 Learn more at MelissaAndDoug.com.

VTech is the global leader in electronic learning products from infancy through toddler and preschool and the world’s largest supplier of residential phones. We also provide highly sought-after contract manufacturing services. We integrate economic growth, environmental protection and social responsibility into our business strategies to design, manufacture and supply innovative and high–quality products for the well-being of people and benefit of society, aiming to drive sustainable value for our stakeholders and the communities. Our products put technology into the hands of people worldwide. With operations in 19 countries and regions, we deliver innovative solutions to consumers each year through our portfolio of trusted brands – Gigaset, LeapFrog, Snom and VTech.

Established in 1969, Little Tikes has burgeoned into an iconic brand whose expansive catalog of product lines for growing children are a staple part of the toy aisles at all major and specialty retailers. Continuing its legacy of imaginative, role play toy excellence, Little Tikes brings to the New York International Toy Fair 2013 an array of new-for-spring offerings within the iconic toy company's core Ride-on, Infant Basic, Sand & Water and Climbers & Slides categories. In its Infant Basics line Little Tikes introduces Wiggimals, a fun and colorful new brand comprised of four characters a cow, sheep, chicken and pig. They start as cuddly characters, then with the flip of a switch become a wiggling, jiggling ball of fun!