Playbook Technology Stack

Ahrefs tracks backlinks, keywords, brand mentions and competitors traffic to provide comprehensive intelligence data.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

Mixpanel is a website & mobile analytics tool which aims to help businesses understand visitor behavior by tracking application engagement & interaction in real-time.

SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR.

Amazon Elastic Compute Cloud is a web service that provides resizable compute capacity in the cloud.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

AMP is a way to build web pages for static content that render fast.

Django is a Python web framework.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

PostgreSQL is an object-relational database management system.

Python is an interpreted high-level programming language for general-purpose programming. Python features a dynamic type system and automatic memory management. It supports multiple programming paradigms, including object-oriented, imperative, functional and procedural, and has a large and comprehensive standard library.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GoDaddy's website builder, formally called Websites+ Marketing, is an online editing and publishing tool that helps users make a responsive website with no technical knowledge required.

HubSpot Website Platform is a content management system that enables marketers to build websites personalized for every visitor.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload.

Freshteam is an applicant tracking system that recruiters can use to source, interview, and hire great talent.

Intuitive, feature-rich, affordable customer support software

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

GoDaddy Inc. designs and develops cloud-based technology products for small businesses, Web design professionals, and individuals in the United States and internationally. It provides domain name registration product that enables to engage customers at the initial stage of establishing a digital identity; hosting products, such as shared Website hosting, Website hosting on virtual private servers and virtual dedicated servers, managed hosting, and security.

Google Groups is a service that provides discussion groups for people sharing common interests. Groups such as project teams, departments, or classmates can communicate and collaborate using Google Groups.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Tableau Software is a business intelligence and analytics solution that offers a range of integrated products to help users visualize and understand their data.

Teamwork is a cloud-based project management solution that provides businesses functionalities to manage different operations of a project.