Play Nicely Information

VR - MR - AR - 360 Uniquely experienced in the conception and production of cutting-edge, well-considered and highly-polished experiences for public venues or the home. Since 2009, Play Nicely has used emerging technologies to deliver exciting public installations; from AR in its infancy, to face-tracking, Leap, Kinect and since 2015, VR, MR and 360. Recent campaigns: • Oogi - VR game for BBC, available on Oculus Store for Rift and Gear, • VRchaeology - Archaeology mini-game, available on Steam for Vive • Room 202 - FoST selected 'natural nav'​ VR mini-game, available on Oculus Store for Rift and Gear • fabulous wonder.land - Sundance selected VR music video for National Theatre • Milka AR Advent Calendar - iOS/Android digital gift companion to Milka chocolate calendar International / Domestic movie campaigns: • Teenage Mutant Ninja Turtles - ‘3D turtle mask photo’ HTML5 app • The Lego Movie - ‘Create your Lego-self and add to the trailer’ HTML5 app • I am Hercules - ‘Add yourself to the poster’ HTML5 app • The Hobbit: Desolation of Smaug - Online AR face-tracking • The Hobbit: An Unexpected Journey - Online AR face-tracking campaign • Getaway - ‘Add yourself to the official trailer’ HTML5 app • The Great Gatsby - ‘Create your own 1920’s illustrative avatar’ HTML5 avatar maker • Pain & Gain - ‘Add yourself to the official trailer’ • The Dark Knight Rises - ‘Become batman, Bane or Catwoman’ Online & iOS AR face-tracking • Rock of Ages - ‘Dress-up like it’s 80’s’ Online AR face-tracking • Wrath of the Titans - Online AR face-tracking campaign • Paranormal Activity 2 - ‘48hr live webcam ghost hunt’ Online webcam CGI augmentation UK cultural organisation clients: • Royal Opera House • National Theatre • Bristol Old Vic • The Globe • Royal Shakespeare Company Brand / product campaign developments: • BBC • Dyson • Barclays • Milka • Wrigleys • Nike • Royal Mail