Play Money Media Information

Play Money Media Inc. is a digital media company that focuses on advertising solutions within social gaming networks around the world, including the largest in Facebook. Our offering includes video, display, mobile, acquisition, research and integration opportunities. The core principal is to focus on engagements with consumers in exchange for virtual in game currency to elevate the level of consumer interaction and brand ubiquity. Our measurements are based on completing full views, interactions or tasks for the purpose of ensuring the message is fully communicated to the viewer. Therefore the advertiser deals in actual ENGAGEMENT, not impressions that are measured as on opportunity to see. Through our unique platform, we use the incentive of virtual currencies and goods. This creates high click through rates and amazing acquisition results due to influence of message to the consumer. We can deliver customer acquisition programs, direct sales, registrations, fundraising and more through a loyalty program that awards users with bulk virtual currency in returns for such actions. 2 out of 5 Facebook gamers PREFER to receive their offers in this way. In 2011, players of Social Games on Facebook purchased $1.6 BN worth of Facebook credits. So when an advertiser gives them away for free, there is an affinity that is created, as well as higher rates of ad awareness, recall and purchase intent. All of this is based on complete engagements giving advertisers a solution that instantly is measurable and answers that sometimes impossible question of "what's my ROI?". Specialties: Social Gaming, Virtial Currency, Cost per engagement, Mobile