Platinum Guild Circle Information

Customers are asking where their jewellery comes from, what it is worth over time, and whether they can trust the brand behind it. Most of the industry has no way to answer. Platinum Guild Circle is the platform built to change that. Backed by Platinum Guild International with decades of experience supporting the global platinum jewellery trade, PGC gives retailers, manufacturers, and designers the tools to build trust at every stage of the customer journey. We help the industry: Retailers: convert in-store engagement with verified product stories and deeper post-purchase connection Manufacturers: establish provenance credentials and differentiate through transparency Designers: build lasting customer relationships that extend well beyond the point of sale At the heart of PGC is the Digital Product Passport, a secure digital identity for every piece that links origin, craftsmanship, and ownership in a single verifiable record. Transparency is not a compliance burden. It is a commercial advantage. Consumers will pay more for products they can verify and trace, and PGC gives the industry the infrastructure to make that possible. PGC brings together leading names from across the platinum jewellery supply chain, from global manufacturers to independent retailers, united by a shared commitment to quality, provenance, and connected customer experiences. Built on PGI's global platform and decades of industry expertise, Platinum Guild Circle is platinum jewellery's next chapter. 🌐 platinumguildcircle.com