Planetworx Inc. Information

Trapyz (www.trapyz.com) software platform enables brands and marketers with AI driven insights for better understanding of real-world consumer journeys. We provide intent-based audience segmentation by analysing patterns in multi-dimensional data. The solution provides brands with purchase intent and buying propensity of offline consumers leading to contextual targeting, better in-store conversions and optimised ad spends thus helping to monetise their digital assets better. Brands and digital advertisers can visualise consumer personas and cohort behaviour in the physical world and thus design marketing interventions to transition consumers from online to offline without infringing on privacy. Trapyz provides offline consumer insights on a ‘Data-as-a-Service’ model built on cloud-hosted dashboard. We enable insights on consumers’ real world behaviour using multi-dimensional data to derive purchase intent and buying propensity. The solution helps brands and marketers to map customer journeys in the physical world, optimise ad spends with contextual targeting leading to better in-store conversions. Brands and digital advertisers can visualise consumer personas and cohort behaviour thus designing marketing interventions to transition consumers from online to offline world without infringing on consumer privacy.