planet.fans Information

We've all seen it too often. A captive audience of 20,000 people in the venue and no marketing plan for what comes next. Fans are left wanting more. Every live moment that passes is another event full of the highest-intent fans that teams have to keep finding over and again. We're not the first to point this out, but we are doing something about it. While everyone else is collecting fan data, Planet provides intelligence to activate audiences and close the loop between digital and in-person events. Marketing teams are stretched across content, social, paid, and creator campaigns. There is no bandwidth to engage fans across every live event. To bridge this gap, we’ve built Planet Live, our system for live audience activation, with in-built knowledge from over 3000+ events managed first hand, learning what works for fans, when and what doesn't. Inside Planet, every activation makes the next one smarter.