Planet Fun Information

Planet Fun is in the serious business of fun, distributing more toy brands into the New Zealand market than any other company. Based out of a vibrant Freemans Bay HQ, a young, educated and energetic team brings over 80 of the world’s most loved toy brands to Kiwi families. These include Bluey, Pokémon, Squishmallows and Monster Jam. Planet Fun has helped introduce generations of toy icons to New Zealand, from Tamagotchi and Bratz to Teenage Mutant Ninja Turtles and many more. Built on planning excellence, strong retail partnerships and a genuine passion for play, the business combines sharp commercial thinking with creativity and deep industry relationships. Great toys do not simply reach shelves, they become brands kids love and memories families keep. Fast paced, collaborative and always evolving, Planet Fun sits at the intersection of data, relationships and imagination, proving that fun, when done well, is very serious business