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Located just east of the Capitol Square on Willy Street, Plan B is Madison's favorite gay, lesbian, bisexual and transgender nightlife venue. Plan B features a full-service bar, including draft and bottle beer, an extensive martini list, shot selections, champagne and wine by the glass. Our team of bartenders and managers works hard to pour you some of the tastiest cocktails in town and entertain you behind Plan B's illuminated bar. In addition, the night club offers a state-of-the-art dance floor, a comfortable VIP lounge area and eight flat screen televisions for music video viewing. Plan B strives to offer some unique special events like when he performed his chart-topping hit "Keep Your Head Up". Plan B also holds an eclectic range of theme parties on weekends and holidays. It's no surprise that owners Rico and Corey chose Madison's Marquette Neighborhood for the LGBT bar. Madison, and it's hippy-crunchy Willy Street neighborhood, was recently cited in the news on Advocate.com as being a Top 10 Gay City in the United States. Formerly Star Photo, the Plan B team gutted the historic building, rebuilt the 6,000 square foot space with interesting architectural features and helped to revitalize the 900 block of Willy Street in the process. Join your friends.

Plan B Questions

The Plan B annual revenue was $2 million in 2026.

Plan B is based in Madison, Wisconsin.

The NAICS codes for Plan B are [52429, 5242, 524, 52, 524298].

The SIC codes for Plan B are [64, 641].

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