Plan-Apps Information

Plan-Apps, an SMG company, is the most widely used operating system powering commerce marketing and retail media in the UK. Its primary purpose is to simplify all stages of shopper media execution and provide clear insights into the best investments by retailer, channel, and category. Fully integrated into the in-store, online, and offsite marketing ecosystem, the cloud-based SaaS technology platform, enables brands to seamlessly book, measure, and maximize their shopper media to drive better retail performance. It also collaborates with retailers to help them grow and scale their omni-channel offering. Applications include cross-retail campaign planning and booking, as well as a powerful measurement and auditing service for marketers seeking ROI transparency and investment recommendations based on over 10,000 aggregated trends. 95 out of the top 100 CPG brands are registered on the platform, including Coca-Cola, Mondelez, Diageo, Kellogg's, and Ferrero. Registered retailers include Boots, Morrisons, The Co-op, The Very Group, and Signet Jewelers.