Plaid Testing Information

Plaid Testing is a Meta-first performance marketing agency working with 8-9 figure DTC brands. We focus on the operational layer underneath the ad accounts — server-side tracking, attribution architecture, structured creative testing, and AI workflows that let small teams operate at scale. Our POV: most ad accounts are over-managed and under-architected. The brands that win in 2026 aren't the ones running the most campaigns — they're the ones with the cleanest data infrastructure, the tightest attribution logic, and the AI workflows that compress 8-hour reporting cycles into 20 minutes. We build all three. What we do: – Meta Ads strategy and execution (ASC, ABO, value-based optimization, server-side conversions) – Conversions API architecture, including for service businesses without standard pixel setups – Attribution stack design (Triple Whale, Northbeam, Cometly) and the judgment calls about which signal to trust for which decision – Creative testing systems built around iteration speed – AI-driven ecom workflows for reporting, audience segmentation, and operational efficiency – Fractional CMO and growth advisory for DTC brands 7-9 figures ARR