Píxel & Roi Technology Stack

AMP is a way to build web pages for static content that render fast.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

Node.js is an open-source, cross-platform, JavaScript runtime environment that executes JavaScript code outside of a web browser.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Cookiebot is a GDPR and ePrivacy compliant cookie and online tracking solution.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Smartlook helps business owners to track user activity and identify problems on their website using heatmaps, visitor screen recordings, and analytics. Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the whys behind users actions why do users churn, or why arent they using a feature, or why are they skipping onboarding? Now user can eliminate the guesswork.

Formilla.com is a provider of customer messaging software for sales, marketing, and support. over 12,000 companies worldwide use our software for lead generation, marketing automation, and to improve customer support using a combination of Live Chat, Email, and In-app messaging tools in one powerful platform.

HubSpot Academy is a free online training platform for inbound marketing, sales, and customer service professionals.

WPBakery Page Builder is a page builder plugin for WordPress which allows you to create stunning website content.

WP Rocket offers a caching plugin for Wordpress.