Pitchcraft Information

Earned media runs on trust, but the systems surrounding it increasingly don’t. Pitchcraft is a relationship intelligence platform building the trust layer of the earned media ecosystem. We help journalists, PR professionals and brands find the right people, build genuine relationships and work together with greater context, transparency and humanity. For PR professionals and brands, that means better access to credible journalists, deeper insight into what they actually need and more relevant opportunities to earn coverage. For storytellers—including journalists, Substack authors, creators and more—it means stronger sources, more thoughtfully matched story ideas and direct relationships with PR professionals who understand and respect their work. Since 2021, Pitchcraft has connected thousands of journalists and PR professionals, hosted hundreds of interviews and events creating greater transparency and vibrant discussions between PR and media, and helped spark coverage in The Wall Street Journal, Travel + Leisure, Veranda, Inc., Good Morning America, The New York Times, Air Mail and many other outlets. We believe technology should strengthen human connection, not replace it. Searching for real human connection in a sea of AI slop? You’re in the right place. → PR professionals and brands: Create an account at joinpitchcraft.com → Journalists and creators: Apply to join free at joinpitchcraft.com/journalists