Pinch VR Information

Deliver Interactive Virtual Reality to Audiences Worldwide. Pinch is a mobile VR system (headset + controllers) that fits in an envelope and can be distributed to anyone in the world via direct mail. Storyteller's efforts to deliver compelling content and narratives are limited by the size of the screen, physical space and time. Today, they have two paths to deliver digital content. Option 1: Deliver small content to a big audience (i.e. mobile phone). While that's highly scalable there is minimal immersion and engagement. Option 2: Delver big content to a small audience (i.e. experiential installation). While that's highly immersive and engaging it is not very scalable. Enter Virtual Reality, a storyteller's dream come true: transformative larger than life experiences, total focus and presence via true immersion and limitless canvas and endless possibilities. But there is a problem... There are two fundamental issues with the present state of of virtual reality. Issue 1: Lack of scalability due to complex and costly hardware (tethered VR / high-end solutions). Issue 2: Lack of usability due to poor input and interactivity (mobile VR). This is where Pinch comes in. An end-to-end mobile solution allowing marketers and content creators to deliver interactive virtual reality to audiences worldwide via direct mail. It is immersive, interactive and extremely scalable.