Piñata Lab Information

Piñata Lab is a marketing consultancy serving home service businesses across HVAC, plumbing, roofing, electrical, painting, and other local services. We help home service operators get more inbound calls through targeted Google Ads and Local SEO, convert better with optimized landing pages and clearer messaging, show up in AI search results as customers shift to ChatGPT and voice search, and reduce cost-per-lead with monthly reporting you can actually read. Recent client work includes V&S Painting in Manor, TX, where we reduced cost-per-lead from $150 to $65 and scaled weekly estimates from 3 to 27 within 60 days. Founded and led by Ben Keating — 15+ years in paid growth and $12M+ in ad spend managed, with prior roles at AT&T, Hearst, and Marin Software (where he advised Tier-1 enterprise clients including Net-A-Porter, Mr Porter, and Atlassian), and most recently as Head of Paid Media at ResiBrands. Engagements are month-to-month — no long-term contracts. Free lead audit: https://thepinatalab.co