Pure co-founders and childhood friends Mat and Dan set out with an ambition to create the healthiest, convenience pet food on the market.
Since then it’s been our mission to inspire a healthier world for pets.
All our food is made in own human grade food facility in Yorkshire, using only the very best fresh and raw ingredients, which are gently air-dried to lock in their goodness. Owners simply add water to create a healthy, natural meal for your dog.
Made with the same quality ingredients you'd find in your own food, containing no grains, meat derivatives or any other nasties. We’ve had thousands of success stories that mention such improvements as glossier coats, happier tummies and emptier bowls.
Natural Instinct, the convenient, no stress, no mess way to feed raw! A fresh, clean, natural superfood alternative to kibble and tinned pet food.
We believe in the saying “You are what you eat”. This certainly applies to our dogs and cats who trust us to provide them with the best possible diet.
Feeding a Biologically Appropriate Raw Food (“BARF”) diet to your dogs or cats will provide them with all the essential vitamins, minerals and essential proteins that they need for an active and healthy life. Feeding our complete meals you can also be assured that you are giving them the very best, balanced diet made from all natural, human-grade ingredients with no cereal or fillers. Just as nature intended.
We are of the opinion that all dogs and cats deserve this diet with the visible improvements that it brings to their health and well-being. We also pride ourselves at Natural Instinct on providing you with the most effective and convenient means of feeding raw food to your dogs and cats.
The number one choice for fresh baked dog treats
The Dog Bakeries biscuits & cakes are made with the same food both you and I would eat and are free from salt, sugar, preservatives, artificial flavorings & E numbers commonly found in commercial treats & food.
Our doggy cakes treats are bursting with fresh, natural ingredients, many of which have been used as natural remedies for centuries around the world. For example, take a look at our Ginger Bread Dogs....Ginger has been used for many years as a natural pain-killer and it can also help with travel/motion sickness.
We boast a quality,naturally healthy product at an affordable price, baked from fresh, Guaranteed.