Picnic Information

Picnic are the leaders in independent Inventory Intelligence, helping advertisers to assess, understand and curate high-quality inventory across the web with the PIQ Data Platform. By scoring domains using over 100 quality signals (such as ad density, refresh rates, domain authority) – The PIQ Data Platform brings transparency to sitelists and equips buyers to make more informed decisions about where their ads are delivered. With many digital ads being ignored (or worse, resented), brands waste thousands on placements that disrupt more than they deliver. Picnic makes digital ads work better for everyone through a two-pronged approach: quality PIQ inventory and creative ad formats designed to engage users, not disrupt them.