In 2011, Viva Naturals was founded by a team of people who didn’t just know a lot about wellness—they made it their way of life. And nothing has changed since: from the reception desk to the boardroom, everyone at Viva believes in the power of healthy living (and the power of a good laugh, because it’s not healthy to take yourself too seriously). As wellness enthusiasts, we take pride in putting out the caliber of product we’d want for ourselves.
That’s where our passion for quality comes in. Actually, scratch that: “passion” is too common a word for us. It’s more like an obsession. It’s why you should choose the name Viva Naturals, and why those who do keep coming back.
We spend a (some would say) ridiculous amount of time making sure our products have the labels you’re looking for: all-natural, clinically proven, third-party tested, certified organic, non-GMO, free of fillers; the list goes on. We make sure you’re getting nothing but Mother Nature’s finest, in concentrations that really, truly get results. And we do it all sustainably, to ensure that the Earth stays as healthy as we want to keep its inhabitants.
(and you get to have a lot of fun, too).
We strive to make a positive impact with everything we do. We live and breathe the Viva Naturals brand and fiercely believe in the power of health and wellness to improve lives.
Frieda’s Specialty Produce has been inspiring new food experiences for friends, families, and food lovers everywhere since 1962. We market and distribute more than 600 different varieties of fruits, vegetables and gourmet items to supermarkets, foodservice, and wholesalers across North America.
Founded by produce industry trailblazer Dr. Frieda Rapoport Caplan, subject of the 2015 documentary “Fear No Fruit,” we have introduced more than 200 unique fruits and vegetables to the U.S. marketplace from kiwifruit to dragon fruit and from Stokes Purple® sweet potatoes to habanero peppers,
The family company is owned and operated by Frieda’s daughters, Karen Caplan and Jackie Caplan Wiggins, in Orange County, California. Find Frieda’s on Facebook, @FriedasProduce, and Friedas.com.
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