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Munchkin
Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years! Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards! We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list. Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
Van Nuys, California, US
Private
$69.2M Revenue
http://www.munchkin.com
389 Employees
Ergobaby
At Ergobaby, we are continually amazed by how the tiniest person can transform our lives with just one exquisite breath. Similarly, we understand how one professional can transform a team and a company. Our family of companies (Ergobaby, Baby Tula and Belly Bandit) started with one simple idea…to make innovative baby products that support bonding between parents and their children. We understand that it takes a team comprised of talented, caring, innovative people to take that idea and make it real. Our team of sales, marketing, product design/engineering, quality assurance, supply chain, and back office professionals are the Ergonauts who make it happen.
Torrance, California, US
Private
$22.5M Revenue
http://www.ergobaby.com/
110 Employees
LÍLLÉbaby
LÍLLÉbaby is the maker of the líllébaby COMPLETE baby carrier - the only complete baby carrier. Compare it to any other baby carrier and you will see how it got its name - it includes every carrying position and ensures your baby is position ergonomically correct in every setting. The idea that functional and beautiful everyday objects should be available to us all is a core theme in Scandinavian design. With a Scandinavian foundation, the líllébaby brand has from its very conception been true to these roots and shown a warm passion for combining functionality and style. Resonating the Scandinavian values of quality of life, honesty, and a love for nature's beauty, LÍLLÉbaby strives to make baby products that bring this functional style to parents, anywhere. We wish parents to attain the simple luxury of keeping their baby close while building a natural bond, in perfect comfort and style.
Boulder, Colorado, US
Private
$5M Revenue
http://www.lillebaby.com
8 Employees
G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
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