We’re changing the way the world deals with death by making it easy for people to write their wills, handle probate, and organise a funeral that’s right for them.
Since 2016, we’ve built market leading products and helped hundreds of thousands of families handle life’s most challenging moments. Alongside that, we’ve:
- Raised over £1.25 billion in charity pledges
- Formed major national partnerships with organisations across the charity, insurance, and mortgage industries such as Macmillan, Cancer Research UK and Samaritans
- Won Will Writing Firm of the Year 4 times
- Won Consumer Business of the Year
- Had over 18,000 glowing reviews on Trustpilot at 4.9/5.
In 2025 we joined forces with Dignity Group to create the UK’s leading end-of-life business.
With 580 branches, 46 crematoria, and a phenomenal team of 4,000 people around the country, we’re combining the best of both worlds – adding wills and probate, plus excellence in digital products to the deep community roots and local expertise in our branch network.
This is an unusual, fascinating, and emotional area to work in. If you’re interested, and up for a big challenge, we’d love to meet you.
Smart Cremation offers comprehensive prearrangement services that provide peace of mind, ensuring your final wishes are honored without burdening your loved ones. Our preplanning options allow you to lock in current rates, offering significant cost savings. By planning ahead, you can make thoughtful decisions that reflect your values and preferences, streamlining the process and minimizing stress during emotional times. Our dedicated professionals are committed to delivering services with dignity and respect, empowering you to make intelligent and informed choices. 🕊️
We support broad use-cases, from authenticating the legitimacy of COVID-19 test results to ensuring people have the background check they need to participate in youth sports organizations.
Our flagship technology is our vID app, which is supported by an integrated compliance solution for organizations called Cognition. More on the vID app below:
1. Establish a Digital Legal Identity
Scan your legal ID, match it with a seflie, and enter in your details. vID validates your claims and secures your data, giving you complete control over your digital identity.
2. Share Your Compliance Status Easily
Send an email or have your QR code scanned by anyone. Your background check, credentials, vaccine status, and more are instantly verified with Cerebrum's blockchain-based Provenance Validator.
3. Save Time & Money as an Individual/Organization
Most application processes require a background and identity check to be performed for each position. With vID, most compliance credentials, including your background check, are proactively and automatically kept current so they can be reused again.